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The world knows of the Super Bowl Halftime Show but they had yet to see the Quartertime Show.
The 2022 Super Bowl Halftime show was star-studded with five of the most iconic rappers: Snoop Dogg, Kendrick Lamar, Dr. Dre, Mary J. Blige and Eminem. However, there was someone left out.
Insert Lil Dicky.
Together, Gopuff and Lil Dicky created the first ever Gopuff Quartertime Show: A live digital event that streamed between the first and second quarter of the Super Bowl.
Gopuff delivers fast which means they delivered before the Halftime Show even had the chance.
We worked with the incredible MIRIMAR to create this epic concept including the performance as well as a killer teaser featuring Lil Dicky and Cardi B.
When Super Bowl Sunday hit, we were geared up in the war room delivering fast, real time Quartertime Show social content speaking to real game moments to continue the show past Quartertime.
The Results?
53.5% increase in revenue
101% increase in app downloads
1.5 billion impressions
498% increase in engagement
Awards
Cannes Lion Bronze - Social & Influencer Marketing
Earned Media