Earlier this summer, our team was handed a 65 page printed book surrounding the Gatorade global football athletes with the task of creating a digital experience out of it. Piecing the assets together, we created four instagram stories and supporting in-feed posts around our athletes and product innovation. While related, each story differed in design and animation style, allowing us to explore unique ways to take paper into your social feed.
Credits
CD - Kyle Gracey, Jose Martinez
Sr. CW - Sam Hirshberg
AD - Kelly Fitzgerald
