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Digital Campaign
To launch a new G product, we needed to take a different approach both in messaging and visuals. Gatorade Organic has Gatorade performance, but with only seven ingredients. Visually, the creative has a more raw, stumbled upon approach, in comparison to more polished Gatorade work.
Credits
ECD - Tony Snethen
GCD - Glen Scott
CD - Maggie Harn
ACD - Erik Stark & Amanda Laffoon
AD - Kelly Fitzgerald