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To an outsider, the Southeastern Conference is like the college sports equivalent of moon people. It’s filled with bizarre traditions, diehard rivalries, and lifelong commitments to fandom. But if you’re a part of the SEC, that strangeness isn’t a source of embarrassment – it’s a badge of honor. Our five year anniversary campaign evolved the brand by dialing in on the one sentiment every SEC fan shares with the network, regardless of school: we all love it here.
In addition to the :60, it wouldn’t be a college sports campaign without 14 different spots for each school. And a Russian boar.
Awards
ARF David Ogilvy Award - Silver
Earned Media
Credits
CCO - Jonathan Cude
GCD - Lyle Yetman
CDs - Jordan Eakin & David Sloan
Sr. CW - Jedd Levine
Sr. AD - Kelly Fitzgerald